London, ON – After months of careful preparation, ZOO Media Group Inc., London's most unique marketing and communications firm, celebrated its first anniversary today with the launch of its brand new website, http://www.zoomedia.ca.
“ZOO has grown tremendously in the past year and we're thrilled to go ‘live' with our website,” says ZOO Media President Sandra Dugas. “The new site is a great introduction to our team and showcase of the work we've done. It will be updated regularly with new information and new success stories as we continue to produce wild ideas that work for our clients.”
Dugas founded ZOO last year after spending more than a decade working as a marketer for companies including 3M, Walt Disney Corporation, and Imperial Oil. Throughout her career, she recognized a need for an agency that could act as the marketing department for smaller companies without the resources to hire full-time marketers. In response, she developed the ZOO concept, which brings together a web of professional freelance artists, writers, programmers, and business specialists to offer complete and affordable marketing services.
“ZOO does it all, from developing and implementing marketing and communication strategies to graphic design, Web and E-newsletter development, branding, packaging, and media management,” Dugas explains. “The difference is that we give our clients a professional marketing team without the associated costs of salaries, benefits, technology, or high overhead. We also offer the kind of flexibility that other agencies can't offer because our creative team are all freelancers, which means we always have several designers or writers available to take new projects right away.”
Since opening for business last year, ZOO has cultivated an impressive list of clients that includes Sykes Canada Corporation, California Closets, Cleanol, and College Pro Painters, among others. The majority of its business has been earned by referral – a testament to the quality of ZOO's work and its success in generating leads for its clients.
“ZOO's strength is in its diversity,” Dugas says. “While most of our people have traditional agency experience, their work with ZOO is based on their specific interests and expertise. They take the projects they want to take, which means they approach each job with genuine enthusiasm. The result is truly creative work that separates our clients from the pack.”
In the coming months, ZOO will launch a quarterly E-newsletter called Footprints, which will feature updates on marketing news and trends, as well as the inside information that business owners must know if they want to grow their business. Subscription is free, easy, and confidential. Simply visit http://www.zoomedia.ca and sign up with your e-mail address on the NEWS page.
For more information about ZOO Media Group Inc., visit http://www.zoomedia.ca.
Contact: Sandra Dugas, President & ZOO Keeper – ZOO Media Group Inc., 519-474-9774