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After extensive planning and more than a few late nights, London, Ontario based ZOO Media Group had the opportunity to see the fruits of their labour. On September 13th weekend, Weken Toys and Weken Electronics opened their doors for the first time, and they were greeted by a long line of anxious shoppers. To hype this event, ZOO Media Group rolled out a multi-faceted campaign, developed and executed in-house. The blitz included over a million flyer inserts across various south western Ontario newspapers, billboard advertising and extensive radio promos leading up to the opening weekend, which included a live on-location radio broadcast.

The campaign also featured a number of promotional contests both online and in-store which was used to build an email database for the launch of the ZOO designed Weken Toys & Electronics bi-weekly e-newsletter. A strong social networking element was also included - a robust buzz was created via Weken’s Facebook page and their online community continues to grow. Weken’s ongoing success illustrates the power of an integrated and strategic marketing plan.

ZOO Media Group is a full-service, integrated marketing agency. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to Fortune 500 corporations. Contact ZOO today to ensure your next marketing initiative is a roaring success.

Weken Corporation has chosen ZOO Media Group as their agency of record. And ZOO’s first task under this new strategic partnership is to develop a fully integrated media and promotional campaign to announce the Grand Opening of Weken Toys and Weken Electronics – their brand new 30,000 square foot megastore located in Ohsweken, Ontario. The campaign includes creative development of all flyers, gift cards, posters, websites, Grand Opening invitations, press releases and all copywriting.

After extensive planning and development, on Saturday, September 13, Weken Toys and Weken Electronics celebrate its Grand Opening. This exciting new facility is located at 2469 Fourth Line in Ohsweken, Ontario. Weken Toys and Weken Electronics are the only stores of their kind offering a spectacular selection of new brand name and liquidation toys and the latest gaming electronics at unbelievable prices. And because the facility is located on the Six Nations Reserve, all purchases are tax-free providing even greater savings.

The doors open at 9 a.m. for the official Grand Opening, and the celebration includes a two day sale on featured toys and electronics, special contest giveaways, food specials at the their on-site cafe and much more. Radio Station CKRZ will also be live onsite, sharing information with their listeners about the amazing toys and electronics savings available. Weken Toys offers all the top toy brands including Hasbro, Mattel, Fisher Price, Crayola, Playskool, Hot Wheels, Little Tikes, Mega Bloks and Milton Bradley. Weken Electronics is the ultimate source for all the latest gaming gear including Nintendo Wii, Nintendo DS, Xbox 360, PSP, PS2 and PS3. And as an authorized Bell Mobility, Bell Express Vu and Solo Mobile Dealer, you can count on them for all your cellular and entertainment needs.

"With an amazing selection of toys, gaming and cellular products available and the growing desire by Canadians to save their hard-earned money, Weken Toys and Weken Electronics are the clear leaders, providing them with a one-stop, total shopping solution experience," said Susan McNaughton, Owner, Weken Corporation. "Customers no longer have to rush through various stores in their area to search for all their hard to find toy and electronics gifts. At Weken Toys and Weken Electronics, we offer the convenience of one-stop shopping with unbeatable tax-free savings," said Danielle Greenfield, General Manger, Weken Corporation.

It is one of the largest retail outlets ever created offering both the latest and greatest toys, gaming and cellular products on the market along with a vast selection of toy liquidation items. And all this is offered at incredible tax-free prices.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to Fortune 500 corporations.

ZOO Media Group had the distinct pleasure of developing and launching the new brand identity and website for Forward Action Life Coaching. The purpose of Life Coaching is to help clients achieve their dreams in all facets of their lives – personally, professionally and spiritually. The eagle was chosen as the brand symbol to represent the strength, vision and one’s ability to soar with the guidance and support of professional Life Coach Michelle Mercer.

Forward Action Life Coaching specializes in empowering people to have the ability to live happier and healthier lives. Michelle works with clients to help them attain the next level of success, personal fulfillment and life mastery and fully supports them by identifying and understanding their unique challenges, while assisting in the discovery of the best solutions. She is passionately committed to guiding her clients to use their resources within to realize all of their hopes and dreams.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to Fortune 500 corporations.

With a focus on search engine optimization, ZOO Media Group launched an HTML version of its award-winning Flash website this month. The new site acts as a companion to the original site, but with several distinct advantages, including faster navigation and more flexible content management.

HTML is also much more friendly for search engines because Flash sites do not effectively allow search engines to browse their content. “ZOO’s existing client base has been built largely through reputation and referrals,” said ZOO President Sandra Dugas.

“The new site will increase search engine traffic for us, which will mean more opportunities to showcase our wildly creative team to potential clients. It’s an exciting next step in our own marketing program.”

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to major corporations.

Sykes Assistance Services was ecstatic to receive the prestigious Rooney Award for excellence in recruitment for their ZOO Media Group designed trade show booth at the recent Marskell Interactive Job Fair in Hamilton. This award was extra special because it was voted on by their peers and other trade show exhibitors.

Sykes specializes in employee and customer relationships, offering value-added offerings such as roadside assistance and telehealth services, and employee wellness programs.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to Fortune 500 corporations.

ZOO Media Group has continued their long-term partnership with Nutri-Lawn in designing Ottawa’s eye-catching and fun Smart Car Giveaway Contest microsite. ZOO helped make this exciting contest a roaring success by designing this colourfully vibrant and highly functional site.

Nutri-Lawn continues to be the industry leader in ecology friendly lawn care and can be trusted to provide that lush green lawn that will compliment every home.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to Fortune 500 corporations.

ZOO Media Group was thrilled to be selected to develop and launch the new Snapdragon Images website. The challenge for ZOO was to design a website that firmly put the spotlight on the beautiful and memorable photographs and in the end, the overall look and feel of the site was not a distraction, rather it complimented the artistic images.

Based in London, Ontario, Tricia McConnell of Snapdragon Images spcializes in portrait and lifestyle photography. To learn more about capturing all those special moments at your next event visit: www.snapdragonimages.ca.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to Fortune 500 corporations.

Capstone Career Solutions located in London, Ontario has partnered with ZOO Media Group to develop and implement their new integrated marketing strategy. From a focused and effective media campaign to optimizing and refreshing their corporate website, Capstone is looking forward to assisting even more people to secure their dream job.

Capstone Career Solutions is an independent career advancement and marketing company that helps their clients prepare to successfully access the job market at a level that suits their skills, experience, and aspirations. To find out more visit: www.capstonecareers.ca.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to Fortune 500 corporations.

UniPrint, a division of Bell Business Solutions located in Toronto, Ontario has chosen ZOO Media Group as their agency of record. Looking to take their brand in a new and exciting direction, UniPrint has entrusted ZOO to redesign all their marketing collateral, including their brochures, case studies, trade show booths, online banners and website.

UniPrint offers their global clientele reliable server based printing solutions they can count on. To find out more visit: www.uniprint.net.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to Fortune 500 corporations.

ZOO Media Group is set to indulge its passion for food, teaming up with Elegant Catering on a new website that will tempt London tummies. ZOO will completely design and launch the site over the next few months.

“Elegant Catering is a great client for us – we love food!” said ZOO President Sandra Dugas. “A company’s website is an important first impression. It should make a promise to potential customers, and answer their questions as completely and as easily as possible. Elegant Catering offers great food and a great food experience. Both will be reflected in the new site.”

The Elegant Catering Company offers complete catering services for any event, from intimate dinner parties to functions serving over 500 guests. Based in London, Ontario, the company is the brainchild of chef Joan Brennan, who has been tickling London palates since 1989 as a celebrated restaurant chef and caterer.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to major corporations.

ZOO Media Group will donate its time and talent to a very good cause in the coming months, supporting the Huron County SPCA’s annual Animal House Dinner Auction. ZOO will be responsible for developing all marketing collateral and designing a new brand for the event, which will raise money to help the SPCA protect, find homes for, and advocate on behalf of animals.

“ZOO supports animal welfare projects and the crucial work that organizations like the SPCA do in the community,” said ZOO President Sandra Dugas. “We are proud to lend our services to such an important event. We are also proud to help the SPCA educate people about animal rights.” The Ontario Society for the Prevention of Cruelty to Animals was established in 1873. SPCA branches promote humane treatment of animals through various education, investigation, and adoption programs.

The first Huron County SPCA Animal House Dinner Auction was held in 2005. Combined, the first three auctions have raised over $160,000. Visit www.huronspca.ca for more information.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to major corporations.

Prince Edward Island-based Atlantic Agritech has hired ZOO Media Group to develop and launch a new company identity. ZOO will use its creative design skills and Web expertise to create a new Atlantic Agritech logo and website interface, as well as new stationery.

“Re-branding projects are always fun,” said ZOO President Sandra Dugas. “Branding is about focusing in on corporate values and translating them into an effective identity. We look forward to building a brand that words for Atlantic Agritech, and helping them grow in their market.”

Atlantic AgriTech Inc. is an agricultural and environmental research company that offers contract research services throughout Eastern Canada. It is based in New Glasgow, Prince Edward Island, with a second location in St. Marc-sur-Richelieu, Quebec. The company’s primary goal is to offer high quality contract research services to the agricultural and environmental sectors.  Visit http://www.atlanticagritech.com/ for more information.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to major corporations.

The Franchise Company has hired ZOO Media Group to help launch an exciting new internal recruitment brand for its large network of franchised businesses. TFC’s The Stream will provide a central online portal where recruiters and job seekers can post their information and connect with each other. ZOO’s portion of the campaign includes developing e-brochures, business cards, and a unique webinar.

“We enjoy a very positive relationship with The Franchise Company, and we are proud to help with this exciting new program,” said ZOO President Sandra Dugas. “We appreciate that TFC is about providing opportunities for motivated young people. ZOO is eager to do the same through our work on The Stream.”

For over 15 years, TFC has been a leader and an innovator in franchising across North America. The company offers jobs at all levels – from entry level labour to franchise management and ownership – to thousands of students and graduates through its brands:

California Closets
CertaPro Painters
College Pro Painters
Floor Coverings Int'l
Handyman Connection
Paul Davis Restoration
Pillar To Post

For more information, visit http://www.thefranchisecompany.com/.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to major corporations.

What a way to start the summer! In June, ZOO Media Group’s website was honoured by the London Chapter of the International Association of Business Communicators with a prestigious Virtuoso Award in the Electronic and Interactive Communications category. 

The annual Virtuoso Awards recognize outstanding communication and design based on established national industry standards. 

“This is a great day for the entire ZOO team,” said ZOO President Sandra Dugas. “From our designers and writers to our Web experts, many people had a hand in building the site. It has generated a lot of positive response for us.”

ZOO’s fun and interactive Flash website was launched in April of 2006. In its first month, the site drew 8,500 unique visitors, and continues to draw over 1,500 monthly. While the site includes a portfolio, it also acts as a portfolio, showcasing ZOO’s creative approach and technical ability.

Later this year, to generate more search engine traffic, ZOO will launch an HTML companion site to the existing Flash site.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to major corporations.

California Closets has chosen ZOO Media Group to develop and implement its annual marketing program for the third time. The experts in stylish storage will count on ZOO to manage all contract negotiations, media purchases, and marketing efforts throughout 2008.

“For over two years, we have had a great relationship with California Closets,” said ZOO President Sandra Dugas. “This year we look forward to growing that relationship – and the California Closets brand – through projects that highlight the quality and innovation that have made California Closets the leaders in personal space design.” Sandra will act as marketing manager for various franchises throughout the campaign, leaving franchise owners free to focus on their core business.

California Closets provides custom storage solutions for any space. With over 100 franchise locations worldwide, it is the largest custom storage company in the world. Known for innovative product design, commitment to customers, and creative solutions for any lifestyle, California Closets provides consumers more of life’s most valuable commodity – time. Additional information can be found at www.californiaclosets.com.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to major corporations.

ZOO Media Group is proud to add the University of Western Ontario’s Sports & Recreation department to its stable of clients. ZOO will support the Mustangs with several design projects, including a billboard campaign launching the new football season, pocket schedules, and campus recreation brochures.

“Western is a huge part of our community, and Londoners take a lot of pride in Mustang athletics,” said ZOO President Sandra Dugas. “As sports fans and Western boosters, we are thrilled to support Sports & Recreation’s exciting programs.”  UWO Sports & Recreation is made up of two sub-departments: Mustang Athletics (http://www.westernmustangs.ca/), which is the centre of competitive sports at Western; and Campus Recreation (www.uwo.ca/campusrec), which offers recreational sports, exercise, and healthy lifestyle programs to students at sport-specific venues across campus. ZOO will work closely with both sides of the department.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario. Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to major corporations.

OurPLANE, a pioneer in the exciting world of joint aircraft ownership, is set to take off with a new website from ZOO Media Group.  The new site is clean, easy to navigate, and packed full of easy-access information for prospective customers – the perfect online reflection of OurPLANE’s hassle-free business model, and a great resource for customers who want to make their aviation dreams come true! 

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario.  Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to major corporations.

ZOO President Sandra Dugas will help prospective small business owners navigate the jungle of self-employment as part of the Self-Employment Benefits Program.  Dugas will be a regular speaker in the program’s Business Planning Workshop, helping entrepreneurs develop their company brand and prepare to launch successful businesses.

“Starting a business is incredibly exciting, but it also takes careful planning,” Dugas said.  “I have learned a lot with ZOO and in previous positions that can help entrepreneurs focus, get organized, and take practical steps towards making their dreams a reality.  I’m really looking forward to the workshops!”

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario.  Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to major corporations.

Sykes Assistance Services has partnered with ZOO Media Group to build a new brand identity in support of its new name and global focus.

Sykes specializes in employee and customer relationships, offering value-added services such as roadside and telehealth assistance, and employee wellness programs to many Fortune 500 companies. ZOO will help Sykes reach new international markets with a complete program, including an updated website and marketing collateral.

ZOO Media Group is a full-service, integrated marketing agency based in London, Ontario.  Launched in 2005, ZOO provides a complete spectrum of marketing and communication services for a wide range of clients, from start-ups and entrepreneurs to major corporations.